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2016 North American Effie Award Winners Celebrated; Regional Index Rankings Revealed

On June 2, winners were celebrated and regional Effie Index rankings were revealed at the 48th Annual North American Effie Awards Gala in New York.

Groceries not guns from Moms Demand Action for Gun Sense in America and Grey Canada took home the Grand Effie.

The North American Effie Index rankings revealed Procter & Gamble is the most effective marketer in North America for the sixth consecutive year.  The other most effective companies in this year's regional ranking include a three way tie between CVS Health, truth and Walmart (brand), WPP (holding group), Ogilvy & Mather (agency network), Ogilvy & Mather New York (agency office) and San Francisco-based Heat (independent agency).

Download the full list of 2016 winners >
Read more >

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Effie Awards UK announces inaugural winners; Global Effie winners celebrated

Winners of the 2016 Effie UK program were revealed at their inaugural Awards Ceremony, held at London's BAFTA, on May 19. The evening also recognized and celebrated finalists and winners of this year's Global Effie Awards.

A special recognition was given to WPP for their sustained achievement in the Effie Index, being named Most Effective Agency Holding Group globally for a record five years.

MullenLowe Group was named Effie UK's Agency Network of the Year.

For more information, visit www.effieuk.org >
Read the release >

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2016 North American Grand Effie Jury Announced

The Grand Effie Jury for the 48th Annual North American Effie Awards has been announced.

On June 2, the jury will meet in New York City to analyze and debate the Grand Effie contenders (best in show) from the highest scored entries of the 2016 competition.  The Grand Effie winner will be revealed at their Effie Gala later that evening.

Read more >

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2016 Global Effie Index Rankings Announced

Effie Worldwide has announced the global rankings for the 2016 Effie Index – the foremost ranking of effectiveness in the marketing and advertising industry.

WWP Group has been named the top Holding Company for the fifth consecutive year.

Additional top honors go to:
Marketer: The Coca-Cola Company
Brand: Coca-Cola
Agency Network: Ogilvy & Mather
Individual Agency: McCann's FP7/DXB (Dubai)
Independent Agency: ACG Advertising Agency (Budapest)

For more information and to view the full rankings, click here >

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Introducing the 2016 Edition of AOL's "Jack Talk"

The North American Effie Awards and AOL are pleased to announce the return of Jack Talk, a video series led by AOL’s Jack Bamberger, Senior Vice President and Global Head of Agency Development. Each week, we will be featuring interviews with members of the 2016 North American Media Effie Awards Final Round Jury, covering the latest media trends and challenges.

This week, Jack sits down with Scott Symonds, Managing Director at AKQA Media.

Watch now >

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2016 Asia Pacific Effie Winners Announced

Winners of the 2016 Asia Pacific Effie Awards were announced and celebrated on April 21 at the Intercontinental Singapore.

Procter & Gamble India and BBDO India were awarded the Grand Effie for Ariel's "Share The Load."

Brand of the year: Ariel Matic
Marketer of the year: Procter & Gamble
Agency of the year: MullenLowe Lintas Group, India
Agency Network of the year: BBDO Worldwide

Read the full announcement >

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2016 North American Effie Winners & Finalists Announced

Award level (Gold, Silver & Bronze), including the Grand Effie, for this year's winners will be revealed and celebrated at the North American Effie Gala on June 2, 2016 in New York City (details coming soon).  

Download the full list of 2016 Winners and Finalists >

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2016 Shopper Marketing Effie Award Winners Celebrated in NYC

Winners of the 6th annual North American Shopper Marketing Effie Awards were celebrated on March 16th at the Path to Purchase Institute’s 2016 Shopper Marketing Summit.

Walmart and Unilever led this year’s competition, each winning four Shopper Marketing Effies, while Procter & Gamble won three awards. 

Read more >

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Effie Worldwide Continues Global Expansion with the Launch of the Latin American Effie Awards

Effie Worldwide has announced the launch of the Latin American Effie Awards regional competition, run in partnership with Adlatina. The Latin American Effie program will recognize effective work that has run across the Latin America region. Read more >

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The Effie Blog

Visit the Effie blog for weekly insights and POVs from Effie winners, judges and industry executives involved with Effie programs around the world.

Click here >

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North American Effie Awards Launch 2018 Call For Entries

Entries are now being accepted for the 2018 North American Effie Awards competition. 

To launch the 2018 competition, Bailey Lauerman created, “Choose Wisely,” a campaign that reminds agencies and marketers that every person, every discipline, every step and idea has the potential to change the outcome and effectiveness of the work. (read more >)

Entry Deadlines:  October 11 - November 6, 2017

Enter Now:
North American Effie Awards >
NA Shopper Marketing Effie Awards >

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Effie Awards U.S.: 2020 Call For Entries

Entry materials for the 2020 Effie Awards United States competition are live.

Five new categories have been introduced this year:
- Brand Integration & Entertainment Partnerships
- Direct to Consumer
- Marketing Innovation Solutions
- Marketing Disruptors
- Topical Marketing

Entry Deadlines run October 15-November 12.

Please note: the Shopper Marketing Effies are now the Commerce & Shopper Effies

Learn More >

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Effie UK Announces Inaugural Council Members

Effie UK has announces its inaugural Council, comprised of 17 leaders from brands, local and global agencies, and media companies.

Chaired by Anomaly’s Global CEO, Karina Wilsher, the Council will drive forward Effie’s core belief in the dynamic power of effectiveness, while working to ensure that effectiveness remains a priority for marketers throughout their careers. 

Read more > [link]

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