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Bank of America Merrill Edge
Face Retirement

RAN IN: United States

CLIENT
Bank of America Merrill Edge

James I. Brown - SVP, Digital Sales & Mktg.
Jennifer Reaves - SVP, Digital Mktg.

AGENCY
Starcom MediaVest Group *Lead Agency

Doug Bolin - Assoc. Director, Experience Design
Mike Daitch - Group Creative Director
Mike Egan - Sr. Copywriter
Jessica Henrichs - Acct. Director
Devon Herrington - Sr. Acct. Executive
Forrest Plassmann - Sr. Art Director
Jeremy Tate - Director, Media
Harsh Walia - Assoc. Director, Technology


SUMMARY

What do you do when nearly half of all young Americans are not saving for their future? Simple, you bring the future to them. Merrill Edge Face Retirement is an online experience that ages users photos and shows them that Father Time can be a real mother. Not only does Face Retirement show people what they will look like in the future, it also shows them just how ugly prices will be by the time they retire. Face Retirement generated 234MM impressions, 6 TV segments, and a 14% lift in awareness.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive,Social Networking Applications,PR

Audience: Brand Influencers,Men,Women,Young Men (20-35),Young Women (20-35)

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: National

Language: English