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Hagar International
Reality Check

RAN IN: Hong Kong

CLIENT
Hagar International

Melissa Petros, Executive Director, Hagar International
Lilian Lee, Board Director, Hagar International
Lara Wiemer, Group Manager, Hagar International

AGENCY
DDB Group Hong Kong *Lead Agency

Jamal Hamidi, Executive Creative Director, DDB Group Hong Kong
Christel Chong, Associate Creative Director, DDB Group Hong Kong
Natalie Parengkuan, Creative, DDB Group Hong Kong
Aaron Cheng, Creative, DDB Group Hong Kong
Andreas Krasser, Chief Strategy Officer, DDB Group Hong Kong
Adrian Ts'o, Strategy Director, DDB Group Hong Kong
Karen Lew, Strategy Planner, DDB Group Hong Kong


SUMMARY

Sometimes, the most impactful message may come from the most innocuous of places. This was the case for Hagar, who needed to drive awareness towards the global issue of slavery. Yes, the year was 2018 and slavery was still, and is still, a thing. For most people, while the issue of slavery is concerning, it is simply too distant to stick. This is a case about how something as simple as a meal recipe can change everything. 

CASE STUDY

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CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: Transit

Audience: Hong Kong art lovers and cool hunters

Objectives: Increase awareness

Type: Business to Consumer

Language: English