Raymond James

Mike White, Marketing Director

Martin Williams *Lead Agency

Tom Moudry, CEO, President, COO
Randy Tatum, Group Creative Director
Steve Casey, Group Creative Director
Laura Terry, CMO
Sarah Kingsly, Account DIrector
Stan Prinsen, Executive Producer
Andrea Eilers, Producer

Our objectives were to raise unaided awareness and site traffic of prospects to facilitate face-to-face meetings, as well as to shore up key perceptions of Raymond James by advisors to encourage retention and referral. So in a dark economic environment, we set about looking for ways to tell the Raymond James story of practicality in a time of excess through tales of financial pragmatism that humanized both the brand and the consumer. Simply put, we accomplished everything we set out to achieve and enjoyed a few surprises along the way. Unaided awareness, site visits and advisor perception all dramatically increased.