Zillow, Inc.

Amy Bohutinsky, Chief Marketing Officer
Sarah Makar, VP, Brand Marketing
Jeremy Wacksman, VP Marketing
Erin Shaw, Acct. Director
Andrea Goldman, VP, Acct. Director

Deutsch LA *Lead Agency

Scott Hidinger, SVP, Creative Director
Stephanie Waddle, VP, Group Media Director
Jeffrey Blish, Partner, Executive Planning Director
Nargis Khanmohamed, Sr. Acct. Planner
Mark Zamuner, Chief Executive Officer

Two Nil *Lead Agency

Ipsos MarketQuest

In the online real estate category there is a race for leadership. In their effort to claim and maintain leadership, Zillow was the first to launch a major ad campaign led by TV which featured rational benefits in ways that highlighted their emotional impact on the decision process. Find Your Way Home surpassed all immediate business goals and established an emotional high ground for Zillow in the category. Because in reality, people arent just looking for a home; they are looking for a place for their life to happen.