IBM

Ogilvy & Mather *Lead Agency

Angela Fung, Director of Digital Production
Ryan Blank, Executive Creative Director
Chris Reardon, Executive Creative Director
Mike Hahn, Executive Creative Director
David Ross, Executive Producer
Matt Bonin, Head of Production
James Friedman, Planning Director
Esther Ahn, Senior Digital Strategist
Magnus Blair, Group Planning Director
Jeremy Kuhn, Global Account Director

In just a few short years, IBMs business was changing drastically. While Cloud Technology is growing at 30% a year, IBM was a late entrant; its traditional base of mainframe hardware was in steep decline and its Cloud offerings were not in the top of the consideration set. But IBM saw an opportunity to re-purpose its long-standing sponsorship of the US Open to capture the attention of the new Cloud audience with a dramatic hybrid of code and music, thereby accelerating the brand -- and the business toward the Cloud-based future.