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JetBlue Airways
Little Tickets

RAN IN: United States

CLIENT
JetBlue Airways

AGENCY
MullenLowe U.S. *Lead Agency


SUMMARY

How do you convince busy, working parents, spending more time at work and less time on vacation, to book a family trip with JetBlue Vacations? You don’t. You let their kids do it instead. Rather than lay on the guilt, we leveraged their kids’ desire to reward their parents’ hard work by empowering them to plan, book and pay for a family vacation themselves. We captured and released the content online and got through to parents, resulting in increased traffic (+8%), bookings (+13%) and revenue (+18%) for JetBlue Vacations.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);PR;SOCIAL MEDIA;TV;Branded Content (TV);MOBILE/TABLET;Display Ad (Mobile/Tablet)

Audience: Families

Objectives: Gain new customers

Type: Business to Consumer

Classification: Regional;National

Language: English