Procter & Gamble

Peter Choi, P&G Walmart Customer Team-Marketing Manager
Lexi Levang, P&G Marketing Manager

Saatchi & Saatchi X *Lead Agency

Sarah Huhn, Sr. Project Manager
Randy Gilbert, Associate Creative Director
John Robinson, Multimedia Designer
Shawna Cash, Sr. Copywriter
Anita Fredrick, Sr. Production Services Manager
Kelly Mock, Associate Project Manager
Claire Reed, Digital & Media Strategist

Mitchell Communications Group

Jacob Ward, Director, Consumer Marketing

If Walmart shoppers are content with just using their regular liquid detergent, how do you convince them to expand their laundry routine to include laundry-improving additives? Our New School Laundry program brought education, sampling, and couponing together to convince shoppers to try the latest advancements in laundry enhancers. This robust initiative brought in record-breaking sales of laundry additives and improved overall P&G laundry care sales at Walmart. And best of all, our Walmart moms discovered softer, fresher clothes and sheets. Now that’s the new school way to wash.