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Eggo
Eggo Waffle Bar Food Truck

RAN IN: United States

CLIENT
The Kellogg Company

Carolyn Davis, Sr. Manager, Shopper Marketing
Whitney Cooper, Manager, Shopper Marketing

AGENCY
The Integer Group *Lead Agency

Matt Silvestri, Group Account Director
Jani Fraga, Account Executive
Shannon Ball, Executive Art Director
Scott Corbitt, Senior Copywriter
Mark Chamberlain, Creative Director
Diana Cooper, Senior Production Designer
Mike Saucedo, Director, Insight & Strategy
Kira Walstrom, Associate Director, Insight & Strategy


Hollywood's Productions


Collective Bias


SUMMARY

Eggo, the beloved toasted waffle, wasn’t making it beyond the breakfast table being stuck in the freezer at Walmart. So getting out of aisle resulted in The Eggo Waffle Bar Food Truck roaming Texas and inspiring shoppers with tasty new combinations and waffle-themed fun. The results saw the frozen aisle become a shopper destination with an increased buy rate from 1 Eggo item per basket to 4 total Eggo items per basket at activation stops. Changing shoppers’ perceptions of Eggo waffles forever.

CASE VIDEO


Hero Medium: Eggo Truck

Medium Featured On Video: DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Post;DIGITAL/INTERACTIVE Other;PRICING During;PRICING Couponing;RETAIL EXPERIENCE During;RETAIL EXPERIENCE Retailtainment;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT WOM;SOCIAL MEDIA Pre;SOCIAL MEDIA During;SOCIAL MEDIA Post

Audience: Mothers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Regional

Language: English