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Unilever
Unilever + Target Halloween

RAN IN: United States

CLIENT
Unilever

Natalie Gillquist, Shopper Marketing Manager

AGENCY
Team Unilever Shopper *Lead Agency

Jenell Kuehne, Group Account Director
Maya Hicks, Supervisor, Social Media
Chad Snyder, Marketing Supervisor
Soche Picard, EVP, Team Lead
Heidi Schoeneck, EVP, Executive Creative Director
Phil White, EVP, Head of Strategy
Maria Barbera, Creative Director
Dean Benson, Director Digital Planning & Strategy


Geometry Global *Lead Agency


SUMMARY

Target was already building baskets in costumes and candy during Halloween, but not equally in hair and skin care. We reawakened these categories by highlighting the importance that hair and beauty play in costume creation - elevating the role of Unilever brands. No other retailer was helping guests find ‘how-to’ inspiration when it came to hair and skin care. We leveraged the power of social media and influencer content to inspire Target shoppers to achieve their best Halloween look, and incented purchase of Unilever products by curating a Cartwheel Collection.

CASE STUDY

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CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;ECOMMERCE During;EVENTS During;MOBILE/TABLET During;MOBILE/TABLET Display Ad;PRICING During;PRICING Couponing;RETAIL EXPERIENCE During;RETAIL EXPERIENCE Sales Promotion;SAMPLING During;SAMPLING In-Store;SEARCH ENGINE MARKETING (SEM/SEO) During;SHOPPER INVOLVEMENT During;SHOPPER INVOLVEMENT Consumer Generated;SHOPPER INVOLVEMENT WOM;SOCIAL MEDIA During;TRADE COMMUNICATIONS/PROMO During

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English