The Hershey Company

Patrick Bevan, Shopper Engagement Manager Ahold

TPN Retail *Lead Agency

Allison Emery, Creative Director
Traci Harper, Senior Art Director
Elise Wyatt, Senior Strategy Planner
Amber Yacenda, Senior Account Executive
Steve Young, Senior Copywriter

Universal McCann

Jenny Lau, Manager, Shopper
Ellyn Sims, Partner, Shopper

The Kellogg Company

Justin Goodwin, Shopper Manager

Kraft Heinz Company

Desiree Casey, Customer Marketing Manager

“Get Into the Spirit” tackled a unique challenge for Hershey during the Halloween season at Ahold, by focusing on engaging the retailer and shoppers earlier to drive conversion all season long. To transform Hershey in the eyes of Ahold and its shoppers from just a Halloween treat to an entertaining staple throughout the season, we aligned with Ahold’s strategic focus and appealed to shoppers’ interest in entertaining ideas. The program was so successful it has become the model to drive occasion-based solutions between Hershey and Ahold during other seasons.