AGENCY
PHD
Shobin Mathew, Senior Producer
Meg Farquhar, SVP Creative Director
Lauren Brown, Strategy Director
Hung Vinh, Lead Designer
Larry Gies, Chief Strategy Officer
Dane Canada, Senior Art Director
John Pratt, Head of Production
Sarah Nelson, Account Supervisor
Jeremy Kanefsky, VP Account Director
Blue Smith, Project Manager
Jeff Adkins, Managing Director
Brynna Alyward, Senior Copywriter
Michael Shirley, SVP Creative Director
Kristen Schumacker, Senior Account Executive
Cinzia Crociani, SVP Creative Director
Andres Ordonez, Chief Creative Officer
Matt Scoville, Executive Producer
Alejandro Juli, Creative Director
Ketchum
SUMMARY
How can you get Americans to take the threat of prescription opioids seriously when they don’t believe addiction can happen to them?
This was National Safety Council’s challenge as they sought to combat the surging prescription opioid epidemic. To maximize their small budget, they invested in a live and virtual memorial, believing it would earn more media attention than they could afford in traditional channels. The risk payed off; the program earned media fame for NSC and gave over 1 million Americans a life-saving tool to protect themselves from addiction.
