EA Sports

Johannes Leonardo *Lead Agency

Chris Bruzzo, Chief Marketing Officer
Anthony Stevenson, VP, Global Brand Management
Charles Kha, VP, Content and Digital Strategy
Josh Rabenovets, Senior Director, Global Brand Management
Jennica Pearson, Global Brand Manager
Angelo Ferrugia, Head of Video Production
Paul Marr, Director of Content Strategy
Stephen Gibbons, Content Strategy Lead
Josh Kline, Art Director
Jeff Aho, Producer

Over 20 years, the launch of the Madden NFL title had become synonymous with the beginning of the football season. The game’s realism was a powerful way for fans to stay connected with their sport. But this year, with the NFL facing challenges ranging from the political, to player injuries, we couldn’t count on the same momentum as previous seasons. Faced with competition from earlier launches of popular titles, and a lower budget than last year, Madden NFL 19 had its best launch in six years.