CLIENT
McCormick & Company
Jill Pratt, Chief Marketing Excellence Officer
Alia Kemet, Vice President, Creative and Digital Marketing
Marni Kokorus, Director, Creative and Account Management
Shelby Silver, Senior Manager, Social MediaLaurie Harrsen, Senior Director, Consumer Communications & Public Relations
Kendra Ferguson, Senior Manager, Consumer Communications & Public Relations
Kelly Gambarani, U.S. Creative Manager
Maya Cooper, Content Manager, Social Media
Taylor Nehus, Community Specialist, Social Media
AGENCY
Ryan McCarthy, Creative Director, Copywriter
Brian Mekjian, Creative Director, Art Director
Lillian O'Connor, ACD, Art Director
Brett Simone, ACD, Copywriter
Deanna Meyer, Senior Planner
Kait Pearse, Associate Director, InfluencerJohn Patroulis, Worldwide Chief Creative Officer
Justine Armour, Chief Creative Officer, New York
Jeff Anderson, Executive Creative Director
Ben Tauber, Managing Director
Mercedes Campos, EVP, Global Account Director
Tony Lederer, Executive Strategy Director
Christina Festoso, VP, Account Director
Chris Dapat, Senior Account Executive
Kenny Gold, Executive Director, Social
Justine Feron, Group Strategy Director
Evanne Allen, Planner
Casey Heyl, Data Strategist
Amanda Davis, Director, Project Management
Tom Gill, Project Manager
Katy Hill, VP, Executive Director (Townhouse)
Janell Mallios, Vice President
Melanie Blum, Senior Account Director
Brigitte Gilbert, Senior Account Executive
Kevin Sweeney, Senior Account Executive
360i
SUMMARY
Frank’s relies on sports occasions to encourage fans to make game day recipes and ultimately drive sales. However, this year everything was different. Sports were either indefinitely postponed or cancelled and we needed to adapt. We set out to create new occasions for hot sauce lovers and succeeded in making the first live golf match exciting for them. We were the #1 talked about brand both on social and in the sports press – making more noise than brands who spend millions, and outpaced the competition in terms of sales.
