2016
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PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2016 Greater China
- Brand Content & Entertainment
- FINALIST
- Together, For a Lifetime
- Agency: BBDO and Proximity China
- Brand: Platinum
- Client: Platinum Guild International
- Language: Mandarin
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- 2016 Greater China
- Carpe Diem - Products
- FINALIST
- Making Confidence Real for Men, Virtually
- Agency: BBDO and Proximity China
- Brand: Gillette
- Client: P&G China
- Language: Mandarin
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- 2016 Greater China
- Electronics
- FINALIST
- Just Right When We are Young
- Agency: Cheil
- Brand: Samsung Galaxy C
- Client: Samsung
- Language: Mandarin
-
- 2016 Greater China
- Media Innovation
- FINALIST
- Yiche June 6 Online Car Shopping Festival: "Shopping Machine" Media Innovation
- Agency: BlueFocus Digital
- Brand: Yiche
- Client: Yiche
- Language: Mandarin
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- 2016 Greater China
- Brand Experience
- FINALIST
- Coca-Cola Emoji Packages Launch Marketing Campaign
- Agency: Webgene
- Brand: Coca Cola
- Client: Coca Cola Taiwan
- Language: Mandarin
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- 2016 Greater China
- David vs. Goliath
- FINALIST
- Maysu"Oriental Aesthetic Renaissance"-Be the First Chinese High-end Cosmetics Brand
- Agency: Ogilvy & Mather Shanghai
- Brand: Maysu
- Client: JALA Corporation
- Language: Mandarin
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- 2016 Greater China
- Carpe Diem - Services
- FINALIST
- Wisdom from High Street Fashion Marketing
- Agency: Ogilvy & Mather Shanghai
- Brand: H&M
- Client: Hennes&Mauritz China
- Language: Mandarin
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- 2016 Greater China
- Media Idea
- FINALIST
- Durex WeChat Account
- Agency: Socialab
- Brand: Durex
- Client: Reckitt Benckiser China
- Language: Mandarin
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- 2016 Greater China
- Personal Care
- FINALIST
- New Year Hair Fortune
- Agency: Grey Advertising Hong Kong
- Brand: Pantene
- Client: P&G China
- Language: Mandarin
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- 2016 Greater China
- Beauty & Fragrance
- FINALIST
- True Color of Youth
- Agency: W
- Brand: New Balance
- Client: New Balance
- Language: Mandarin
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