University of Melbourne

Elena Del Mercato - External Relations Manager Alix Bromley - Strategic Marketing Manager

McCann Melbourne *Lead Agency

Pat Baron - Chief Creative Office Simon McCrudden - Managing Partner, Strategy Roshni Hegerman - Head of Strategy Daniel Brown - Strategist Andrew Woodhead - Creative Director Aaron Bethune - Copywriter Charlie McDevitt - Group Account Director Meg Andrews - Account Director

With huge global aspirations but a lack of global awareness and relevance, the University of Melbourne and its Faculty of Fine Arts and Music realised a communications idea that created 30 pieces of original art based on commissions that had inspired the world’s greatest artwork, engaged millions of people around the world, and was so successful that it is now being considered as part of the university’s ongoing programme of works.