Unilever Asia

Rohit Bhasin - Global Vice President, Pond's Rohit Pathak - Global Brand Director, Pond's Sarah Chia - Global Brand Manager, Pond's Vishant Pachisia - Digital Lead, India

Ogilvy Singapore *Lead Agency

David Dahan - Global Managing Director, WPP@UL Matthew Leem - Global Managing Partner, WPP@UL Sumegha Rao - Global Planning Director, WPP@UL Sarah-Cate Agnew - Global Business Director, WPP@UL

Ogilvy Mumbai

Chitralekha Chetia - Senior Vice President Veruschka Menon - Senior Planning Director

This is a case of brand marketing’s perennial ‘future-proofing’ challenge - to grow today while investing in forward-facing equity to secure future growth. The story of how the #SeeWhatHappens campaign helped Pond’s supercharge growth amongst young Indian women, to make up for lacklustre momentum amongst the fast-ageing talc and cold cream franchises; the brand’s reliable legacy for decades. By identifying a highly personal insight, it helped Pond's cut through the sea of ‘femvertising’ sameness, connecting with the future-critical generation, to increase favorability, relevance with 4x increase in sales value.