CLIENT
Movember
Robert Dunne - Country Manager
AGENCY
Ryan Jordan - Strategy Director
Brad Stratton - Associate Creative Director
Rob Cook - Copywriter
Luke Farmer - Managing Partner
Amanda Tonkin - Account Director
MKTG
Kimberly Kastelan - General Manager
Gemma Bradley - Group Account Director
Ashleigh Mcenaney - Senior Account Director
Carat
Tasmin Bradley - Media Manager
SUMMARY
THE RESEARCH PROJECT THAT BECAME A CAMPAIGN. In 2017, Movember created their boldest campaign yet. A single letter – yes, just one – raised $1.7m, won an Effie Gold, and saved lives. The next one was even more innovative. We took the research project for Movember’s new campaign and made it into the campaign! The results: 36%YOY growth in “mo”s and a new record $2.4m in donations - 40% up on the previous award-winner. All with a media budget of $0.00. The “Mensus” is now Movember’s most effective campaign ever.
