AGENCY
Dhaval Bhatt, Creative Director/Writer
Shawn James, Creative Director/Art Director
Rachel Lai, Strategy Lead
Rebecca Ho, Account Lead
Camille Blais, Account Executive
Erica Metcalfe, Producer
Frank Content
Danielle Kappy, Executive Producer
Marie Robertson, Line Producer
Ray Dillman, Director
Andre Pienaar, DOP
School Editing
Mike Lynch, Editor Assistant
Emily Torontow, Producer
Chris Van Dyke, Editor
Alter Ego
Wade Odlum, Colourist
Vapor RMW
Art Mullin, Creative Director
Lindsey Bates, Producer
SUMMARY
The goal was to make Questrade the champion of average Canadian investors by giving them the confidence to confront their traditional financial advisors with ‘tough questions.’ The questions helped make Canadians aware that there was a better option to the big banks (Questrade) and that it could help them retire up to 30% wealthier. As a result, Questrade experienced 26 record months of double-digit new account openings and assets under management grew from $3B to $9B.
