Kimberly-Clark Professional*

Sarah Happel, Healthcare Marketing Manager
Karla Hogue, Omnichannel Marketing Strategy Leader
Tina Robertson, Strategy & Planning Manager, Health & Wellness
Jennifer Nickell, Global Integrated Marketing Leader
Richard Marriott, Associate Marketing Director, Health & Wellness
Joe Kardel, Global Experience Planning Leader

Geometry Global *Lead Agency

Tim Vola, SVP, Managing Director
Kristin Howard, Account Director
John Waldschmidt, Creative Director
Maria Barbera, Creative Director

PureRed

It’s the first question patients ask when they’re admitted to the hospital: “When can I go home?” Because home is where we feel comfortable, safe and secure. Environmental Services Directors often overlooked small yet meaningful enhancements that can improve their hospital’s patient-satisfaction scores, by making patients feel more at home. Kimberly-Clark Professional* proved that familiar brands like Kleenex® and Scott® can help improve patient satisfaction, which leads to greater Medicare Reimbursement. This program helped KCP* demonstrate the value of its brands beyond price and far exceed its 2017 growth goals.