Bayer Consumer Health

Catherine Vennat, VP Marketing Director
Vikram Kekre, Director of Marketing
Jessica Greenwood, Senior Brand Manager
Adam Berman, Media Strategy Manager
Amy Capello, Global Brand Director

Energy BBDO *Lead Agency

Josh Gross, EVP Co-Chief Creative Officer
Irene Fleury, Strategy Director
Erin Welsh, SVP, Group Account Director
Pedro Perez, EVP Co-Chief Creative Officer
Lauren Randall, VP Account Director
Larry Gies, Chief Strategy Officer
Jason Parker, SVP Group Strategy Director
Susan Treacy, EVP Executive Creative Director
Katie Clow, EVP Client Service Director
Jonathan Linder, SVP, Creative Director
Marilyn Sorita, SVP Client Serice Director
Scott Griffith, VP Strategy Director
Jeff Cenna, VP Art Director
Brittany Peskind, Associate Producer
Zack McQuiston, Account Supervisor

MediaCom

Marina Maher Communications LLC

How does an established, well-known OTC allergy medicine stand out without the allure of “new news” during a time when consumers are flocking to the latest solution? By going back to your roots. And in doing so, we rediscovered a core brand truth: Allergies make us miserable, but allergens make us happy. While our competition vilified allergens, we focused on their ability to make us happy when you Live Claritin Clear®. It worked: despite decreasing media spend, we increased sales, outpacing the category and competition while gaining in household penetration.