CLIENT
Nike, Inc.
Todd Pendleton, U.S. Associate Advertising Dir.
Slate Olson, U.S. Senior Advertising Mgr.
Marianne Pizzi, U.S. Advertising Mgr.
Adam Roth, U.S. Advertising Dir.
AGENCY
Katie Allen, Account Executive
Karin Knutson, Senior Account Planner
Mira Kaddoura, Art Dir.
Sheena Brady, Copywriter
Alberto Ponte, Associate Creative Dir.
Reme DeBisschop, Associate Media Dir.
Emily Leonard, Media Supervisor
Teri Fildey, Account Supervisor
Asia Wright, Junior Planner
Steve Luker, Creative Dir.
Daniel Sheniak, Media Dir.
SUMMARY
With women's sports participation on the rise and increased competitive pressures from Adidas and Under Armour, Nike wanted to re-ignite it's women's business. Maria Sharapova's appearance at the 2006 U.S. Open was a perfect platform for creating national attention for Nike. I Feel Pretty struck a cord by championing an attitude women could rally behind - the ability to ignore naysayers and critics and focus on your goals. This campaign prompted increases in web traffic, sales and brand involvement (5+ minutes/web visit, consumer calls/emails), not to mention an article or two.
