CLIENT
Cleveland Clinic
Marilyn Wilker, Senior Dir. of Communications
Jim Blazar, CMO
Caroline Emmet, Advertising Program Mgr.
AGENCY
Stacia Goddard, EVP - Managing Dir.
Alon Shoval, EVP - Executive Creative Dir.
Lesley Bielby, Strategy - HHCC Network
Lillian Kennedy, SVP - Media Dir.
Kimberly Tebbs, VP - Account Dir.
Simon Grendene, Art Dir.
Rich Drouin, Senior Media Planner
Lisa Harap, Assistant Account Executive
SUMMARY
Cleveland Clinic is ranked the #3 hospital in the nation, yet many Americans do not know this fact. By tapping into real patient insights - that you need confidence at the moment of diagnosis, not six months later - we created a campaign that spoke to the genuine hope that Cleveland Clinic instills in its patients. The Letters To Tomorrow campaign not only connects with consumers emotionally, it also offers participation in a growing community that has the confidence to write letters and share their stories for a better tomorrow.
