Rite Aid Corp.

Ken Martindale, Chief Operating Officer
John Learish, Sr. Vice President, Marketing
Craig Riner, Vice President, Marketing
Paul Zabroske, Sr. Director, Marketing

MARC USA *Lead Agency

Sharon Aulicino, EVP/Director of Client Services
Josh Blasingame, ACD/Art Director
Greg Edwards, ACD/Copywriter
Jon Galatis, Director, One to One Marketing
Karen Leitze, EVP/Director Strategic Planning & Research
Vivek Saran, VP/Director, Account Planning

Cyclops Productions Inc.

Beast Editorial

Park Pictures

Spotwelders

Rite Aid's sales and prescription counts were declining. To compete effectively as the third largest drugstore chain, it needed to give consumers a compelling reason to choose it for both pharmacy and front end needs. By creating the only loyalty program in the industry to empower consumers in their wellness quest by rewarding both their wallets and their wellness, Rite Aid found that reason. The wellness+ program and integrated campaign drove a brand turnaround - improved brand perceptions, better customer retention and comp store sales transformed from negative to positive.