CLIENT
American Express Company
Lauren Angeloni - Manager, Entertainment Mktg. & Sponsorship
Susanna Courier - Sr. Manager, Entertainment Mktg. & Sponsorship
Deborah B. Curtis - VP, Entertainment Mktg. & Sponsorship
Walter Frye - Director, Entertainment Mktg. & Sponsorship
Terryn Giampietro - Sr. Manager, Media Sponsorship Mktg.
Susan Hammes - VP, Digital Brand & Social Media Development
Lori Langsdale - Director, US Advt.
Rich Lehrfeld - VP, Global Sponsorship Mktg. & Access
Caitlin M Lowie - Director, Corporate Affairs & Comm.
Sarika Sangwan - Director, Digital Brand & Social Media Strategy
SUMMARY
UNSTAGED isn't just the world's largest live-streaming concert series. Show after show, it has redefined how fans connect with artists. Yet with competitors popping up nearly everyday, the challenge in 2012 was to reclaim the online access edge. Taking fans from a passive entertainment experience to a collaborative one, where fans and artists could co-create a show together. For Jack White, fans submitted profile pictures to unlock exclusive portraits of the artist himself. The Killers met their fans face-to-face, interacting with snapshots from people around the world during the show. Usher even invited his following to on stage via uniquely customized dancing avatars.
