Dish Network

Paul Traeger, SVP, Strategy Director
Hector Leano, Digital Brand Manager
Alfredo Rodriguez, VP
Rhina Portillo, Assistant Digital Brand Manager

Havas Worldwide Chicago *Lead Agency

Bernie Gomez, Group Creative Director
Isa Traverso, Copywritter
Mario Reinoso, Sr. Copywritter
Baltazar Rosiles, Art Director
Sabrina Aviles, Sr. Acct. Executive

Havas Media *Lead Agency

Christa Chavez, Media Acct. Director

For the 2014 World Cup, DishLATINO sought to own the passion of the fans by creating an archetypical persona for the Beautiful Game, the name for which soccer is known throughout Latin America. This archetypical persona took the form of a samba dancer, a recognizable icon from the tournaments host country, Brazil. By using their samba dancer, Juego Bonito, to demonstrate how DishLATINO makes the Beautiful Game even more beautiful by watching it through their DVR device, the Hopper, the campaign succeeded in increasing subscriptions +32% vs. the previous year.