United Nations OCHA

Belinda Gurd, Campaigns & Special Projects
Kirsten Mildren, Chief of Strategic Communications

Ogilvy & Mather *Lead Agency

Chad Johnson, Copy Writer
Bastien Baumann, Creative Director
Lauren Van Aswegen, Art Director
Akiko Nakashima, Executive Producer
Chris Rowson, Creative Director
Luke Taylor, Account Supervisor
Jeremy Wilson, Director Creative Strategy
Rajath Sriram Ramamurthy, Senior Art Director

Ogilvy Public Relations

Seth Grugle, Account Director

How do you get a young audience focused on the Kardashians to embrace their humanity as global citizens and to care about crises half a world away? To tackle this, we built the worlds first tool enabling people to donate their social newsfeeds for a day, posting reports from the field. We partnered with influential social celebrities to launch #ShareHumanity and encourage their followings to give a voice to the voiceless. Through a network effect, we shared thousands of crisis posts, getting the word out about World Humanitarian Day, driving Millennial support and press coverage for the cause.