Ford Motor Company

Andrea Zuehlk, Ford Car Digital Marketing Manager
Thomais Zaremba, Ford & Lincoln Digital Marketing Manager

Team Detroit *Lead Agency

Matt Soldan, EVP, Executive Creative Director
Curt Jaksen, EVP, Global Managing Director, BCA
Emily Siegel, Content Studio Director
Lana Goodrich, Senior Copywriter
Sarah Bills, Senior Art Director
Anita Soloman, SVP, Group Creative Director
Cara Drolshagen, Senior Strategic Planner
Matthew Caruana, Senior Digital Producer

The Ford Mustang is typically seen as an archetype of raw, masculine power, and is therefore not relatable to female drivers. We took the opportunity to combat this perception on Valentine's Day, a holiday rich in gender tensions and stereotypes. By placing an expert female stunt driver behind the wheel, we showed that Mustang is about unleashing your true self, no matter who you are. The video went viral with 13 million views and we increased the number Ford Today Youtube channel subscribers by 900%.