IBM

Aviv Canaani, Content Marketing Strategist
Alisa Maclin, VP of Marketing

Ogilvy & Mather *Lead Agency

Anne Davidson, Associate Creative Director
Eddie Pak, Associate Creative Director

OgilvyOne

Erin Wilson, Art Director
Dave Maffei, Senior Project Manager
Marlow Riley, Copywriter
Todd Pruzan, Editorial Director
Seth Greenberg, Creative Strategist
Olivier Sentucq, Account Director

Neo@Ogilvy

Despite a robust Mobile Business Solutions portfolio, IBM was a decade late to the marketplace. Audiences knew the company for quality server hardware, but not for its solutions in high-growth areas such as Mobile. We had to make a splash with key target groups (COOs, CIOs, CMOs, and CISOs), and we had to do it fast. So at Mobiles biggest event of the yearMobile World Congress in Barcelonawe debuted a tailor-made, real-time Newsroom that helped triple IBM Mobile revenues while making double-digit gains in consideration and preference and leapfrogging the competition in terms of engagement.