Target

Peter Malony, Associate Creative Director
Jeff Jones, EVP, Chief Marketing Officer

Deutsch LA *Lead Agency

Leigh McCarthy Lincoln, SVP, Account Director
Gwen Ivey, Account Supervisor
Mary Ellen Duggan, SVP, Executive Integrated Producer
Jessie James, Senior Account Executive
Susie Lyons, SVP, Group Planning Director
Chris Carter, EVP, Group Account Director
Chris MacNeil, Associate Creative Director / Art Director
Karen Costello, EVP, Executive Creative Director

Haworth Marketing + Media

On musics most important night, on musics biggest stage, for musics biggest audience, we didn't want to just be another brand interrupting the GRAMMYs we wanted to be part of the 57th GRAMMY Awards. So we decided not to run ads, and instead give viewers more of what they wanted: #MoreMusic. But not just more music - live music. And it worked. #MoreMusic was the top national trend on Twitter and every major media outlet immediately took notice, with Forbes deeming us one of the best performances of the night.