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Virgin Atlantic Airlines
The Bright Side Of Brexit

RAN IN: United States

CLIENT
Virgin Atlantic Airlines

Jenna Lloyd, Head of Marketing & Communications

AGENCY
Figliulo and Partners *Lead Agency

Mark Figliulo, CEO/Partner
Scott Vitrone, COO/Partner
Robert Valdes, Head of Production/Partner
Judith Carr-Rodriguez, President/Partner
Caroline Krediet, CSO/Partner
Spencer LaVallee, Creative Director
Jill Landaker-Grunes, Senior Producer
Kristin Postill, Account Director


SwellShark *Lead Agency

Mary Perhach, President


Hungry Inc.


RSA Films


SUMMARY

Virgin Atlantic was struggling with the catastrophic impact of Brexit as Brits cut back on travel. We instead targeted Americans and focused on a rare silver lining – that thanks to Brexit, UK vacations have never been cheaper.“The Bright Side of Brexit” brought much needed levity to the Brexit conversation, highlighting adventures made possible by all-time low exchange rates. The Brexit calculator and supporting video increased awareness, action and advocacy for the brand and drove 25% more US traveler traffic.

CASE STUDY

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CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;SOCIAL MEDIA

Audience: Experiential Seekers

Objectives: Increase web traffic, bookings

Type: Business to Consumer

Classification: National

Language: English