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Glade
Glade Plugins Car: New Product Launch

RAN IN: United States

CLIENT
SC Johnson

Francesco Falletti , Senior Marketing Director, Glade
Melissa Close , Customer Marketing Director, Glade
Julie Thomas , Shopper Marketing Manager, Walmart and Sam’s Club

AGENCY
TracyLocke *Lead Agency

Tyler Murray, Chief Strategy Officer
Sandy Stein, Executive Creative Director
Sabrina Diez, Group Creative Direction
Kristy Iperlaan, Account Director
Erin Collins, Senior Copywriter
Alex Vitale, Senior Art Director
Megan Lucy Neal, Senior Account Executive


SUMMARY

In an unprecedented triumph for the launch of SC Johnson’s Glade® Plugins® Car in the air care category at Walmart, we successfully reframed a functional “fix the problem” aisle into an emotional and inspirational shopping experience, showing the retailer that we can unlock incremental sales in-store with Glade. Without any media support, shopper marketing alone met and surpassed placement and sales goals in one week, delivering 7x the average category growth and sales lift while in market.

CASE STUDY

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CASE VIDEO


Hero Medium: RETAIL EXPERIENCE

Medium Featured On Video: BRANDED CONTENT During;DIGITAL/INTERACTIVE Pre;DIGITAL/INTERACTIVE During;DIGITAL/INTERACTIVE Developed Retailer Site Content;DIGITAL/INTERACTIVE Display Ads;ECOMMERCE During;PRINT Pre;PRINT During;PRINT Magazine - Print;RETAIL EXPERIENCE Pre;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE In-Store Video/Kiosk;RETAIL EXPERIENCE POP;RETAIL EXPERIENCE Retailtainment;SAMPLING During;SAMPLING In-Store

Audience: Mothers

Objectives: Gain trial

Type: Business to Consumer

Classification: National

Language: English