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Jimmy Dean, Wright Brand Bacon, Sara Lee Frozen Foods
Made with Love Multi-Brand Platform

RAN IN: United States

CLIENT
Tyson Foods

Christopher Witte, VP Total Store Leadership
Wendy Jean Bennett, Senior Director, Shopper Marketing
Alicia Mosley, Director, Shopper Marketing

AGENCY
IN Connected Marketing *Lead Agency

Bryan Forbes, VP Strategic Planning
Erin Bergey, VP Client Services
Rebecca Zdarsky, Group Creative Director
Daniel Dauphin, ACD/Copywriter
Lea Kauling, Sr. Art Director
Melissa Broccolo, Art Director
Leah Kursave, Account Director


SUMMARY

The holiday season is rife with recipes and inspiration—for Thanksgiving, Christmas, and New Year’s Eve. But shoppers feel pressure to create joyful and memorable experiences all season long, not just during the key dates. They still have 182 meals outside the big celebrations, including breakfasts, lunches, casual dinners and snacks. Tyson sought to fill this unmet need with meals that are “Made With Love”—low-stress, easy “hacks” let mom focus on what matters most during the holiday season: time with family.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: BRANDED CONTENT

Audience: Families

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English