The Wall Street Journal

Suzi Watford, EVP, Chief Marketing & Membership Officer
Paul Plumeri, VP, Global Brand Marketing
Adeline Zeledon, Marketing Media Manager
Cassaundra Fincke , Marketing Manager

The&Partnership New York *Lead Agency

Suzi Watford, EVP, Chief Marketing & Membership Officer
Paul Plumeri, VP, Global Brand Marketing
Karl Wells, GM, WSJ Membership, Subscription Sales and Marketing
Priya Grewal, Associate Marketing Director
Adeline Zeledon, Marketing Media Manager
Cassaundra Fincke , Marketing Manager

Not long ago, The Wall Street Journal’s average subscriber was 64 years old. 90% of subscribers were 40+. They were in danger of becoming irrelevant to the next generation of news consumers – a young, diverse audience with big aspirations for their careers, but whose ambitions had been stalled by uncertainty. We created “Good Things Come to Those Who Don’t Wait” to connect with this audience and ignite their ambitions, increasing subscription interest by 126% among 18-34-year-olds and adding 250,000 student subscribers, 53% of whom are women.