Chevrolet

Paul Edwards, VP, Chevrolet Marketing
Sandor Piszar, Director - Chevrolet Marketing

Commonwealth//McCann *Lead Agency

Gary Pascoe, Chief Creative Officer
Anu Reddy, Senior Strategist
Kris Shaffer, EVP, Chief Strategy Officer
Gary Wise, Creative Director
Scott Lenfestey, Creative Director
Vic Quattrin, Associate Creative Director
Bill Wilt, Group Account Director
Scott Wolf, Associate Creative Director
Mark DiMaso, Account Supervisor
Duffy Patten, Executive Creative Director
Kathy Speck, Creative Director
Andy Ozark, Creative Director
Bob Guisgand, Executive Creative Director
Erika Kayuk, Creative Director
Adam VanDyke, Senior Producer
Mike Brooks, Creative Director
Paul Renusch, Executive Producer
Bill Freed, Account Director

Weber Shandwick

Carat

Morton Jankel Zander Inc

Work Editorial

How do we connect with a whole new generation of truck buyers who are completely different than traditional Truck Guys? The launch of the all-new, most-advanced Silverado EVER made was the perfect time to think and act differently. We threw out the rule book, developed a strategy that flew in the face of traditional truck marketing. We spoke to the new generation of buyers in a new ways that connected Silverado to a whole new world of people, interests and passions.