Constellation Brands

John Alvarado, SVP, Brand Marketing
Alex Schultz, Director, Brand Marketing - Corona
Ann Legan, VP, Vice President
Alicia Anderson, Senior Brand Manager
Christopher Golski, Associate Brand Manager

Cramer-Krasselt *Lead Agency

Jim Bernadin, Senior Copywriter
Eric Rice, Senior Art Director
Martine Johnston, Senior Account Executive
Rick Hamann, SVP, Executive Creative Director
Bill Dow, SVP, Group Creative Director
Renee Chez, SVP, Group Account Director
Dana Fulena, VP, Account Director
Jamie Kogler, Account Supervisor
Matt Palmer, VP, Group Planning Director

Horizon Media

For 20 years, Corona has been known as a relaxing, beach beer – something not typically associated with football. Although the NFL football season and beer are synonymous, unfortunately for Corona, it was dominated by domestic light beers. In order to connect with millennial male beer-drinking football fans, we combined our beach with one of the greats of the gridiron and helped fans find their game day beach while watching the most intense sport in the world.