Panasonic North America

MRM West *Lead Agency

Andrew Bird, VP, Account Director
Jenny Angier, Sr Content Strategist
Brian Renaud, SVP, Director of Account Services, MGT Account Service
Eloisa Puentes, Management Supervisor
Megan Kenley, Sr. Account Executive
Tim Kennedy, VP, Group Strategy Director
Kevin Rosen, Strategy Director
Josh Wood, Photographer
David Emmitt, VP, Group Creative Director
Rachel Petersen, Associate Engagement Planner
Damian Wilbur, Director of Performance Analytics
Terry Urruty, Creative Director
Matt Dee, Insights Manager, Analytics
Tom Sturzenegger, Art Director
Stephanie Matsen, Associate Copy Writer
Amber Dixon, Relationship Marketing Director
Viviane Wanderly-Britt, Associate Director, Engagement Planning
Olivia Arostegui, Engagement Planner

Recently the rugged device category has been overtaken by “good-enough” devices packaged in a rugged case. Giving IT buyers a budget friendly option to meet their numbers. But field workers, the ones who actually use the devices, can’t settle for “good-enough”. Panasonic flipped the narrative to focus on IT buyers as if they were the end user, showing them how vital their equipment decisions really are in the success of the work. Resulting in a 384% increase in leads and 340% in funnel progression year-over-year.