Ford Motor Company

Andy Georgescu, Lincoln Marketing Communications Manager
Kacie Theisen, Lincoln Integrated CUV/SUV Communications Manager

Hudson Rouge *Lead Agency

Paul Venn, Chief Executive Officer
Tamara Taylor, Account Director
Jon Pearce, Global Chief Creative Officer
Oliver Gibson, Global Chief Strategy Officer
Alexandria Splendore, Assistant Account Executive
Gary Rosowski, VP, Account Director
Brett Minieri, Associate Creative Director
Emlyn Allen, Associate Creative Director
Tanya Madorsky, Account Supervisor
Mimi Song, SVP, Group Communications Director
Marytyler McNider, Media Director
Briel Waxman, Senior Strategist

Condé Nast

Sam Berg, Executive Director of Marketing
Justin Montanino, Executive Director of Branded Content
Brooke Lunski, Producer

Lincoln Navigator vs. Cadillac Escalade is the American auto-industry’s heavyweight rivalry. For the 2018 Navigator launch, instead of going head-to-head, we reframed the category, placing it in an entirely different class. Rather than competing for superiority with luxury SUVs, we rose above them by betting Navigator could provide a more luxurious alternative to flying. Our media content partnership centered around a 5-minute short film, which engaged a cynical audience while showcasing Navigator as the ultimate form of transportation, helping Navigator market share increase from 16% to 26%.