CLIENT
The Kraft Heinz Company
Sergio Eleuterio, Head of Marketing
AGENCY
Britt Nolan, Chief Creative Officer
Jordan Doucette, Executive Creative Director
Megan Collins, Account Director
Pete Lefebvre, Creative Director, Copy Writer
Ryan Stotts, Associate Creative Director, Art
Daniel Jaramillo, Senior Art Director
Juan Woodbury, SVP, Executive Producer
Alina Carrel, Associate Producer
Chris Totzke, Associate Producer
Lisa Mieskoski, Associate Director
Zach Isaacs, SVP, Director
Alison Brod Marketing + Communications
Brooke Scher Mogan, SVP
VMLY&R
Design Foundry
SUMMARY
“Kraft Now. Pay Later.” created
an immediate role for Kraft within a highly publicized conversation, turning
the spotlight from political to the effects the government shutdown was having
on families. We made Kraft relevant by helping our core audience, parents, in a
moment where they needed us most by engaging in a topic getting national coverage,
by offering a novel solution. The impact of the “Kraft Now. Pay Later.”
activation put Kraft into the forefront of the current events conversation with
more than 640 million positive earned media impressions.
