Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6

Sprint
Fall In Love With Sprint

RAN IN: United States

CLIENT
Sprint

Alberto Lorente, Director, Multicultural
Manuel Campos, Director, Multicultural Brand & Advertising

AGENCY
Alma DDB *Lead Agency

Luis Miguel Messianu, CEO, Creative Chairman
Mayte De La Maza, Brand Director
Isaac Mizrahi, COO, Co-President
Carolina Rendon, Brand Supervisor
Alvar Suñol, CCO, Co-President
Paola Villalobos, Sr. Strategic Planner
Michelle Headley, SVP, Operations & Production
Virgilio Flores, Creative Director
Angela Rodriguez, VP, Head of Strategy
Santiago Cuesta, Creative Director
Orlando Lopez, Art Director
Meg Valls, Sr. Brand Director
Luke Roberts, Sr. Director, Strategic Insights
Michelle Robles, Content and Experience Creator
Allan Rivera, Sr. Executive Producer
Monica Marulanda, Executive Creative Director


Horizon Media


M8


SUMMARY

Taking a more emotional approach to reaching Hispanic wireless consumers, Sprint aimed to connect with them through their love of wireless and result in a marked improvement in positive brand perception and a related lift in sales.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT,PR,SOCIAL MEDIA,TV

Audience: Cultural or Ethnic Group

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English