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Aug 13, 2013
APAC
Effie Worldwide Announces New Effie Korea Program
New York, NY (August 13, 2013) – Effie Worldwide announced today the launch of a new Effie Korea program. Created in partnership with AD STARS, the Effie Korea program will celebrate marketing effectiveness in the Republic of Korea. Effie Worldwide is known globally as the leading champion of marketing effectiveness.
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Jul 30, 2013
APAC
Effie Worldwide Continues Global Expansion with the Launch of Effie Asia-Pacific
New York, NY (July 30, 2013) ‐‐ Mary Lee Keane, President of Effie Worldwide, announced as part of Effie's global expansion, the launch of the Effie Asia‐Pacific program, in partnership with the Confederation of Asian Advertising Agencies Association (C4As). Effie Worldwide is known globally as the leading champion of marketing...
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Jul 10, 2013
Latin America
Pepsico, Nestlé, Ministerio de Defensa Nacional, Omnicom and BBDO Worldwide are Most Effective Marketers in Latin America
NEW YORK, NY (June 26, 2013) – Effie Worldwide announced today that Nestlé is once again the most effective marketer in Latin America, sharing the top spot with PepsiCo, according to the 2013 Global Effie Effectiveness Index. Pepsi and Ministerio De Defensa Nacional are the most effective brands in Latin America, while Omnicom is...
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Jul 10, 2013
Middle East & Africa
Unilvever, Coca-Cola, Nike, WPP and JWT are Most Effective Marketers in Middle East and North Africa
NEW YORK, NY (June 26, 2013) – Effie Worldwide announced today that Unilever and Coca-Cola tied for first as the most effective marketers in the Middle East and North Africa (MENA) according to the 2013 Global Effie Effectiveness Index. Coca-Cola also tied with Nike as the most effective brand in the MENA region. WPP is the most effective...
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Jul 10, 2013
APAC
Coca-Cola, WPP and Ogilvy & Mather Most Effective Marketers in Asia-Pacific Region
NEW YORK, NY (June 26, 2013) – Effie Worldwide announced today that Coca-Cola is the most effective marketer, as well as brand, in the Asia-Pacific region, according to the 2013 Global Effie Effectiveness Index. WPP is the most effective holding company, while Ogilvy & Mather is the most effective agency network in Asia-Pacific....
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