Sofia, Bulgaria (November 2018) – Winners of the Effie Awards Bulgaria 2018 were revealed at the Awards Gala held on November 21, 2018 in Sofia, celebrating Bulgaria’s most effective marketing campaigns.

The Awards Gala, attended by almost 250 industry professionals, presented a total of 14 Effies. 4 Gold, 7 Silver and 3 Bronze Effie Awards were awarded.

The main sponsors of Effie Awards Bulgaria 2018 are bTV Media Group, A1 Bulgaria, Sanofi and New Age Media/Cinema City.

Effie Bulgaria also recognized the most effective marketers, agencies and brands, according to the Effie Effectiveness Index (EEI) methodology:

• The most effective marketers in 2018 are DSK Bank and Carlsberg Bulgaria, sharing the first place with equal points, followed by A1 Bulgaria, Janet 45, Kaufland Bulgaria and Lidl Bulgaria.
• The most effective agency in 2018 is Noble Graphics, followed by Saatchi & Saatchi Sofia on second place and Switch on third place.
• The most effective brand in 2018 is DSK Bank, followed by Pirinsko Mlado, Lidl, Janet 45, A1 Bulgaria and Kaufland Bulgaria.

Organized by the Bulgarian Association of Communication Agencies (BACA), the Effie Awards Bulgaria honors the most outstanding marketing communications that have proven results in meeting strategic objectives: ideas that work.
 
Winners and finalists will contribute points towards the ranking on the 2019 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective agencies, marketers and brands.
 
For more details visit www.effiebulgaria.org.
 
This release was translated from Bulgarian and lightly edited for clarity. Read the original release on the Effie Bulgaria website.

Winners:

Gold Effie
(category: Services)
Lidl Bakery
Client: Lidl България
Agency: Saatchi & Saatchi Sofia
Contributing Agency: Matchpoint Productions
 
Gold Effie
(category: Products)
The young is alive
Client: Carlsberg Bulgaria
Agency: Noble Graphics
Contributing Agency: BBDO Group/Media Direction OMD
 
Gold Effie
(category: Social, Media, Political Campaign)
Pod Igoto
Client: Janet 45
Agency: Saatchi & Saatchi Sofia
Contributing Agency: Code Nest
 
Gold Effie
(category: Corporate Communications)
#YOUNGPOWER
Client: DSK Bank
Agency: Noble Graphics
Contributing Agency 1: Café Communications Sofia
Contributing Agency 2: Clamer Productions Studio
 
Silver Effie
(category: Services)
The bank that values your time
Client: Postbank
Agency: BBDO Group/Graffiti BBDO
Contributing Agency: BBDO Group/Proximity Sofia
 
Silver Effie
(category: Services)
Bear
Client: DSK Bank
Agency: Noble Graphics
Contributing Agency 1: Café Communications Sofia
Contributing Agency 2: Switch
Contributing Agency 3: Studio X Digital
 
Silver Effie
(category: Products)
Really Made by Granny Herself
Client: Philicon 97
Agency: reforma
Contributing Agency: Hand Played
 
Silver Effie
(category: Products)
RiceUP! Eat Smart
Client: Nuhealth JSC
Agency: The Smarts
Contributing Agency 1: Shoot
Contributing Agency 2: IQ Media
Contributing Agency 3: Xplora
Contributing Agency 4: PHD
 
Silver Effie
(category: Corporate Communications)
Just Ask
Client: A1 Bulgaria
Agency: Saatchi & Saatchi Sofia
Contributing Agency 1: KNOWAY
Contributing Agency 2: Mindshare
Contributing Agency 3: B2Y Productions
 
Silver Effie
(category: Social, Media, Political Campaign)
#SavePirin
Client: WWF България
Agency: Noble Graphics
Contributing Agency: Switch
 
Silver Effie
(category: Promotions)
Tuborg Music Promo
Cliient: Carlsberg Bulgaria
Agency: Noble Graphics
Contributing Agency 1: Switch
Contributing Agency 2: Initiative Bulgaria
 
Bronze Effie
(category: Corporate Communications)
Home rulers
Client: Kaufland България
Agency: Noble Graphics
Contributing Agency 1: Switch
Contributing Agency 2: Mindshare
Contributing Agency 3: All Channels Communication
Contributing Agency 4: BBDO Group/Media Direction OMD

Bronze Effie
(category: Products)
The Good Here
Client: Zagorka AD
Agency: Nitram
Contributing Agency 1: Filmmaker
Contributing Agency 2: Dentsu Aegis Network
 
Bronze Effie
(category: Promotions)
Bouncies
Client: Kaufland България
Agency: Noble Graphics
Contributing Agency 1: Mindshare
Contributing Agency 2: Nulla
Contributing Agency 3: All Channels Communication
Contributing Agency 4: BBDO Group/Media Direction OMD
 
Finalist
(category: Social, Media, Political Campaign)
One priceless lunch
Client: Mastercard Bulgaria
Agency: McCann Sofia
Contributing Agency 1: All Channels Communication Group
Contributing Agency 2: ORAK Bulgaria
Contributing Agency 3: CARAT
 
Finalist
(category: Corporate Communications)
Network Guarantee Satisfaction
Client: A1 Bulgaria
Agency: Saatchi & Saatchi Sofia
Contributing Agency 1: KNOWAY
Contributing Agency 2: Mindshare
Contributing Agency 3: 5th Degree
 
Finalist
(category: Products)
When it`s time for ice cream Bandi will find you
Client: Izida
Agency: BBDO Group/Graffiti BBDO
Contributing Agency: BBDO Group/Media Direction OMD
 
Finalist
(category: Products)
#Different. Czech
Client: Zagorka AD
Agency: All Channels Communication
Contributing Agency 1: Dentsu Aegis Network
Contributing Agency 2: Filmmaker
 
Finalist
(category: Products)
Super Rural Performance
Client: Rostar BG
Agency: Nitram
Contributing Agency: Combine Production Company
 
Finalists
(category: Social, Media, Political Campaign)
Work together, win together
Client: BACA
Agency: Saatchi & Saatchi Sofia
Contributing Agency 1: Publicis Groupe Digital
Contributing Agency 2: Publicis Dialog
Contributing Agency 3: MSL