On March 14, in Festival Hall in Ljubljana, the prestigious and most coveted awards in marketing communications in Slovenia were presented to the winners of the 2018 Effie Awards Slovenia. It was the 9th edition of Effie Awards Slovenia, which is organized every second year by Slovenian Advertising chamber. The Jury awarded three Golds, one Silver and four Bronze Effie Awards, while 5 campaigns were given honorable mention for becoming Finalists.

GOLD Effie Awards went to:

• A1 Slovenia and Grey Ljubljana, in collaboration with Taktik, Mediodrom, and Zavod Multipraktik for the campaign Bedtime Storytellers in the Social Good category
• Droga Kolinska d.d. / Atlantic Grupa and Luna\TBWA, in collaboration with Media Publikum, iProm and Valicon for the campaign Discover how you like them the most! in the Consumer products – Food category
• Spar Slovenia and Formitas creative and AM komunikacije, in collaboration with Pro Plus, NLB and Summit motors for the campaign Start it Up Slovenia! in the category Services – Retail category 

SILVER Effie Awards went to:

• Telekom Slovenije and Pristop, in collaboration with Renderspace and Pristop Media for the campaign Blue World in the Services – Telecommunications and IT category 

BRONZE Effie Awards went to:

• Droga Kolinska d.d. / Atlantic Grupa and Luna\TBWA and Publicis Groupe Slovenia in collaboration with Agency 101 for the campaign Rejuvenation of pate category and Brand Argeta – 10 year Argeta Junior long-term strategy in the Sustained success category
• Pivovarna Laško Union and Luna\TBWA in collaboration with Media Publikum for campaign Laško Bet in the Consumer Products – Drinks category
• Lidl Slovenia and Luna\TBWA in collaboration with CNJ and OMD Slovenia for the campaign Lidl Celebrates 10 Years in the Services – Retail category
• Telekom Slovenije and Luna\TBWA in collaboration with Pristop Media for campaign Office 365 in Business Bundle, in the B2B category 

For the first time, Finalists of the 2018 Effie Awards Slovenia were also presented with Honorable Mention recognition:
 

• Mercator and ArnoldVuga, in collaboration with Pristop Media and AVI for the campaign I am well in the Services – Retail category
• Mercator and ArnoldVuga, in collaboration with Pristop Media for the campaign My Brands in the Services – Retail category
• UNICEF Slovenia and the Agency 101 for the campaign The Real-life Escape Room in the Social Good and Low-Budget Campaigns categories
• Telekom Slovenije and Pristop, in collaboration with Renderspace, Pristop Media and TSmedia for the campaign For ours in the Corporate Image and Sponsorship Activation category 

In co-operation with the development partner, Institute for Market and Media Research Mediana, a special prize was awarded for the most effective use of research, which went to Spar Slovenia for the campaign Start It Up Slovenia!

For the fourth time, Effie Slovenia presented the most effective advertiser, agency and brand:

• The Most Effective Advertiser of 2018 title was shared by Droga Kolinska d.d. / Atlantic Grupa and Telekom Slovenije, d.d.
• The Most Effective Agency of 2018 is Luna \TBWA
• The Most Effective Brand of 2018 title was shared by Argeta and Telekom Slovenije

This press release originally appeared on the Effie Slovenia website; it has been translated and lightly edited for clarity.