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Crest Pro Health Toothpaste & Oral B Power Toothbrushes
A Healthier You Starts with a Healthier Smile

RAN IN: United States

CLIENT
Procter & Gamble


Walmart

AGENCY
Saatchi & Saatchi X *Lead Agency

Scott Allen - Print Production Director
Tara Arterberry - Project Manager
Mauriahh Beezley - Creative Director
Alana Hale - Acct. Planner
Lejanet Herrera - Sr. Copywriter
Franchesca Jovica - Sr. Designer
Lexi Levang - Project Coord.
Laurie Lunow - Designer
Amanda Rosen - Sr. Acct. Manager
Alex Sorrell - Promotions/Media Buyer


SUMMARY

Our shopper cares about her family's health, but was missing the connection between good oral health and overall health. Satisfied with just a regular paste and brush, she needed education on the benefits of a regimen combining a premium paste with a power brush. Using an innovative kiosk featuring highly relatable shopper video testimonials, leveraged both in-store and on-line, she gained valuable information. Our Twitter party delivered more than double the projected media impressions, landing the program in 700 more Walmart stores than planned and generating significant sales growth.

CASE VIDEO


Hero Medium: Digital/Interactive

Medium Featured On Video: Digital/Interactive, Shopper Involvement

Audience: Women,Female (45 and older)

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: National

Language: English