Board of Directors
VP, Global Marketing Solutions
Carolyn Everson is the Vice President of Global Marketing Solutions at Facebook, where she leads the global marketing solutions team focused on top strategic accounts and global agencies. In addition, she oversees media strategy, advertising sales, and account management.
Prior to Facebook, Carolyn was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing Teams. Carolyn led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network.
Carolyn spent seven years at MTV Networks. Her last role was as Chief Operating Officer and Executive Vice President of U.S. Ad Sales for MTV Networks, where she oversaw strategic planning, operations and finance for MTVN’s U.S. Ad Sales department.
Carolyn has also worked at Primedia Inc., where she was Vice President and General Manager of several digital businesses, and held business development positions at brands including Zagat Survey and Walt Disney Imagineering.
Carolyn holds a bachelor’s degree in liberal arts and communications from Villanova University and a master’s degree in business administration from Harvard.
As Global Chief Executive Officer of UM, Daryl Lee leads brand differentiation and product excellence across the UM network. In his role, Daryl partners closely with IPG Mediabrands’ leadership to ensure all UM client offerings leverage the marketing innovation capabilities of the IPG Mediabrands family of companies.
Before rejoining UM, Daryl was the Global Chief Strategy Officer at McCann Erickson, where he was responsible for working across all McCann offices to ensure clients received integrated brand solutions customized to their business and marketing challenges.
Daryl’s served as Head of Global Strategy at UM from 2006-2010. During that time, he built the Communications Planning Practice across global clients including Microsoft, Sony, Coca-Cola, MasterCard and Johnson & Johnson.
Daryl worked for several years at Ogilvy as head of the Marketing Strategy Group and 360 Strategy Director for the IBM account around the world.
Daryl started his career as a consultant for McKinsey & Company in the New York office.
Greg Andersen was the former US President of RAPP, the global marketing services agency. In his role, he nurtured relationships with RAPP's clients, including brands such as Toyota, Nestlé, Bank of America, AAA, Disney, and Mattel.
Prior to his role at RAPP, Greg served as CEO of BBH U.S. Greg joined BBH NY in 2006 as Director of Engagement Planning. In this role he introduced media channel thinking as part of the strategic and creative process, and oversaw the agency’s full service media department. In January 2008, Greg was made Managing Director of BBH NY and was charged with developing the innovation agenda for the agency, including the development of BBH Labs.
Greg has 23 years of experience in both Account Management and Strategic Planning, giving him a balanced perspective on business and brand building. His experience has crossed a number of categories such as financial services, telecommunications and technology, automotive and beverages.
Prior to BBH, Greg was EVP/Director of Strategic Planning of Lowe New York. He has also worked for such agencies as DeVito/Verdi, Euro, and Merkley Newman Harty. Greg has appeared as a guest lecturer at Northwestern University's Integrated Communications graduate program, the University of Texas, the University of Nebraska, and Columbia University in New York City.
Marketing & Strategy Consultant
Marketing & Strategy Consultant
Taylor Gray is a senior marketing and strategy consultant in media and advertising with a proven track record of building successful brands and driving revenue in multimedia businesses. Most recently he worked with The Atlantic Media Group on the launch of their groundbreaking international business property, Quartz.
Taylor was formerly VP of Marketing and Social Media Strategy at the Huffington Post Media Group (HPMG), a division of AOL. Taylor joined the Huffington Post as SVP of Marketing in October of 2010, and managed all sales development, marketing and social products for the company.
Taylor was also Global Head of Brand at Thomson Reuters overseeing all advertising and branding initiatives within the finance and media divisions. Prior to this, Taylor was Associate Publisher and Global Marketing Director of TIME, running marketing globally and international sales. He also served as president of the TIME Interactive Group and TIME.com.
Taylor is a graduate of Brown University.
Carl Johnson is a Co-Founder of Anomaly, a communications company comprised of a number of senior executives from a diverse skill set including innovation, advertising, design, technology and communications strategy. Carl and his colleagues created Anomaly in 2004 as a response to client calls for industry change and more holistic solutions.
Prior to founding Anomaly, Carl was the Chief Operating Offcier of TBWA Worldwide, a top 10 advertising agency network with thousands of employees in over 200 offices.
Carl joined TBWA after selling his own London-based advertising agency after 9 years to Omnicom, who then merged it to expand TBWA/London.
Nasreen Madhany is the Global Chief Executive Officer of Neo@Ogilvy, a full-service digital marketing agency, and a division of Ogilvy Group Worldwide.
Nasreen began her career at Ogilvy in Canada in 1975, and has worked her way up the ranks, being given increasingly greater responsibilities. She moved to New York 15 years ago to lead the worldwide IBM media business at Ogilvy. Most recently, she launched Neo in 2006, and scaled it to over 800 people in 40 offices globally. She now sits on the Ogilvy and Mather Worldwide board.
Peter McDonough is the former Chief Marketing and Innovation Officer of Diageo North America, a Division of Diageo PLC, the world’s leading premium drinks company. In this role, he served as the senior leader overseeing a diverse marketing organization with responsibilities spanning from brand management and new product development to strategic partnerships and public relations.
Prior to joining Diageo, Peter was based in Switzerland, serving as Proctor & Gamble’s Vice President of European Marketing, overseeing brand marketing for the Duracell Battery and Braun Appliance Divisions in Western Europe. In earlier corporate roles he served as Gillette's North American Vice President overseeing Blade Razor and Personal Care Brands, and as Marketing Director for DeWalt and Black & Decker Power Tools.
In addition to leadership roles within consumer marketing, Peter worked as a small business consultant and full time marketing professor at the University of Canterbury’s Graduate School of Commerce in Christchurch, New Zealand.
Peter is an alumnus of Cornell University and holds a Masters of Business Administration from the Wharton School of Business.
Global Client Leader
Ellen Hyde Pace is the Global Client Leader for WPP’s Red Fuse Communications. Ellen works with Colgate-Palmolive Global Marketing in the Toothbrush Division, Oral Care, Personal Care, Pet Nutrition and Home Care Categories. In her role she is responsible for driving consistency of strategy, integration and high quality standards for all services provided by WPP to Colgate globally.
Ellen began her advertising career as a summer intern at Y&R, and remained there for the first nine years of her career. She later returned, and served as the Account Managing Director for Colgate-Palmolive, North America, at Y&R NY from 2006 to 2010.
Before returning to Y&R, Ellen was the Global Business Director responsible for Pfizer Consumer Healthcare at JWT, the Director of Operations and Strategy on Procter & Gamble and a Group Account Director for DMB&B Australia, working in both the Sydney and the Melbourne offices.
Ellen is a graduate of Mount Holyoke College and a member of the college's Board of Trustees.
Matt Seiler is the former Chairman of IPG Mediabrands, which identifies and nurtures the change-makers in the digital space. Previously, Matt served as Global CEO at the company. Since 2011, Matt has worked to move agency-client relationships to a pay-for-performance model linking compensation directly to client growth. His team is also in the final stages of completing the first set of globally relevant algorithmic metrics to measure the digital media universe.
When he joined UM as Global CEO in 2008, Matt redefined the scope of media services to encompass all forms of marketing communications, bridging the gap that existed between media and creative agencies.
Prior to UM, Matt served as President and later CEO of PHD North America, which he joined in 2004. Matt has also held substantial roles within the Omnicom Group, including EVP, Chief Insight and Integration Officer for the holding company and Director of Strategic Planning at BBDO New York. Matt's foundation for his leadership and client relations began on the account side as a Senior Account Director at Goodby, Silverstein & Partners.