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insights

Through conversations with industry leaders and collaborations with top research and media organizations, the global Effie network strives to bring you relevant and first-class insights into effective marketing strategy.

Effie Judge Spotlight: Michelle Chin, Godiva Chocolatier NA

Jun 16, 2016

Over the coming months, Effie will spotlight members of the North American Effie Awards Final Round Jury who helped identify and award the most effective work in this year’s competition. In this edition, we speak with Michelle Chin, Head of Marketing & Product Development at Godiva Chocolatier North America. Watch to learn how her approach to effective marketing has changed, and where she believes the industry is going.

Watch now > 

Worldwide Partners

In one sentence, how do you define effective marketing?

Jul 15, 2014


Each Monday, visit the Effie blog to learn how top marketers define marketing effectiveness in a single sentence.  

If you would like to be included in this series, please submit your definition of effective marketing (in one sentence) to info@effie.org.

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Worldwide Partners

2016 Forbes Survey

Mar 22, 2015


The annual North American Effie Awards survey, conducted in partnership with Forbes CMO Network, asked the 2016 NA Effie Final Round Jury, representing both agency and client-side marketers, to provide their opinions on issues ranging from what's holding our industry back, gaps in measurement capabilities and what platforms marketers will be maximizing in the year ahead.

Read the full story >

Worldwide Partners

Jury Spotlight: 2016 North American Grand Effie Jury

May 09, 2016

 

Effie is pleased to announce the 2016 North American Grand Effie Jury, comprised of a diverse group of industry leaders. The Jury will meet in New York City on Thursday, June 2nd to review a selection of the highest scored entries from the 2016 North American Effie Awards competition, and determine this year’s most effective work. The Grand Effie winner will be revealed at the NA Effie Awards Gala later that evening at Cipriani 42nd St. Ahead of this year’s Grand Effie judging session, we asked the jury to share their POV on effective marketing. Visit the Effie Blog to read their interviews. 

Read more > 

Worldwide Partners
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