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Procter & Gamble
Walgreens/P&G - People's Choice Awards Program

RAN IN: United States

CLIENT
Procter & Gamble

Ashley Meyer - Mktg. Specialist
Kenneth Olson - Brand Manager


Walgreens

Shannon Curtin - Group VP, Beauty
Christine Forman - Mktg. Director

AGENCY
Leo Burnett/Arc Worldwide *Lead Agency

Linsey Donini - Acct. Supervisor
Michael Mazzier - Design Director
Brendan Nash - SVP, Creative Director
Catherine Navarro-Harkin - VP, Strategy
Julie Rothweiler - Acct. Director


One Three Media

Fred Nelson - President


Blue Chip Marketing Worldwide


SUMMARY

In the midst of fierce competition in beauty, how does P&G prove its worth and defend its turf at some of the most valuable retail space in the country? By partnering Walgreens with the People's Choice Awards to bring a piece of Hollywood to the best corner stores and shoppers in America. This partnership between Walgreens and P&G Beauty drove huge sales and incremental space for P&G, brought Walgreens record social engagement, and solidified Walgreens as a beauty destination for the Hollywood Dreamers on a national stage.

CASE STUDY

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CASE VIDEO


Hero Medium: Sponsorship

Medium Featured On Video: Digital/Interactive, Events, Mobile/Tablet, Retail Experience, Shopper Involvement, Sponsorship, Other

Audience: Mothers,Women,Young Women (20-35)

Objectives: Increase sales, volume

Type: Business-to-Consumer

Classification: Local,National

Language: English