Colgate-Palmolive

Scott Campbell - General Manager IMC, NA
Philip Durocher - VP, General Manager

Red Fuse Communications *Lead Agency

Andrew Davie - Managing Director, NA
Jill Brady - Managing Partner, Director of Media & Engagement Planning
Aleya Brahmachary - Acct. Supervisor
Ingrid Ducmanis - Group Creative Director
Luis Garcia - Client Services Director
Jaime Kalfus - Global Strategy Director
Ruth Olegnowicz - Executive Creative Director

Cohn & Wolfe

Joanmarie Goddard - VP

What do you think about when you brush your teeth? Probably lots of things, besides brushing your teeth. Why should you? You learned all you need to know about good oral care before the first grade. So, how could Colgate get you to engage with the category, care about your toothpaste and choose Colgate Total? We hooked into culture: Elevated mouth health to the level of overall health to change the course of declining share, set ourselves apart from the competition and beat 75% of brands in perceptions of leadership.