US Centers for Disease Control and Prevention

Diane Beistle - Branch Chief, Health Comm. Branch
Wendy Moniz - VP, Project Manager, Plowshare

Arnold Worldwide *Lead Agency

Pete Favat - CCO
Faye Doyle - Mktg. Director
Bill Girouard - SVP, Creative Director
John Kearse - SVP, Creative Director
Kathy McMann - Executive Art Producer
Paul Nelson - Managing Director
Carron Pedonti - SVP, Executive Producer
Steve Tom - VP, Assoc. Creative Director

Very simply, smoking kills. To address this major public health issue, the CDC developed the very first federally funded national tobacco education campaign. Now in its second year, the Tips from Former Smokers campaign continued to feature hard-hitting, emotional ads that shed light on the health consequences of tobacco use by featuring the powerful true stories of real people who struggle daily with their disabilities caused by smoking while encouraging smokers to quit. Initial research showed that the campaign resulted in a 38% rise in people visiting our website and a 75% increase in calls to our quit line.