Frito Lay

Ram Krishnan - VP, Global Brands
Chris Kuchenmeister - Sr. Director, PR
Burke Raine - Director, Mktg., Lay's

Energy BBDO/Xi Chicago *Lead Agency

Dan Fietsam - CCO
Anna Bleers - SVP, Group Client Service Director
Jonathan Linder - VP, Creative Director
Tim Pontarelli - SVP, Group Creative Director

Xi Chicago *Lead Agency

The Marketing Arm

OMD

Ketchum

Representing almost half of the $4.2billion US potato chip sales, Lay's has been America's favorite potato chip for over 75 years. But while everybody loves the potato chip, nobody truly connected with the brand. To get much needed buzz and give Lay's back its iconic status, Lay's had to do something big and extremely engaging. By tapping into peoples desire to create, share and be recognized, Lay's created a one-of-a-kind platform inviting and inspiring America to write the next chapter of Lay's; asking them to Do Us A Flavor.